Market Penetration Remains Strong As The Small Luxury Hotels Of The World Brand Continues To Grow
(Vocus) October 20, 2010
Small Luxury Hotels of the World, which recently moved its head-office to central London, has seen robust and positive growth thus far in 2010 with the addition of 47 new hotels since January 2010, including some exciting additions in growth markets such as India, China and Japan.
Indicators of strong growth include an increase in reservations of 16 per cent year to date in comparison to this time last year and an increase in revenue of 12 per cent since January 2010.
Increasing the geographical spread of the SLH brand is central to our development strategy, and the fact that we now have a strong presence in emerging markets such as China and Japan among many other countries enables us to meet the needs of our loyal and well-travelled clientele, commented Paul Kerr, Chief Executive Officer of Small Luxury Hotels of the World.
Small Luxury Hotels of the World now comprises 519 exclusive properties, spanning over 70 different countries. Whether it is an exquisite beach resort in Mexico, a charming 16th-century villa set in the Italian countryside, a stunning imperial palace in the heart of Beijing or a boutique beachside villa with private plunge pool in Sri Lanka, Small Luxury Hotels of the World has once again been successful in seeking out some of the worlds finest small, independent hotels.
To complement this development in the Asia-Pacific, our social media and marketing strategy is also making its presence known in emerging markets with a Japanese Twitter page launched last month and three Chinese social networks launched this month. Additionally, 25 per cent of SLH Facebook followers are from India.
EMEA Region Continues to Lead the Way
The SLH brand has witnessed another strong growth in Europe, Middle East and Africa (EMEA) this quarter. With the 47 hotels that have joined the brand so far for 2010, almost 60% of these are located in the EMEA region. Significant growth has taken place in Germany with the addition of three hotels this quarter, and exciting new additions in Nice, Istanbul and Barcelona.